Dove
CASE
Create a fresh and bold campaign for Dove that broadens the definition of beauty for the next 20 years.
CONCEPT
Introducing Dove's innovative concept – YOU, shifting the focus from outward appearance to the essence of the individual. Letting every part of Gen Z to be unique, without being different. Our new line of molecular shower gel, shampoo, and conditioner will feature a groundbreaking scent: simply yourself.
Create a fresh and bold campaign for Dove that broadens the definition of beauty for the next 20 years.
CONCEPT
Introducing Dove's innovative concept – YOU, shifting the focus from outward appearance to the essence of the individual. Letting every part of Gen Z to be unique, without being different. Our new line of molecular shower gel, shampoo, and conditioner will feature a groundbreaking scent: simply yourself.
INFORMATION
Case for Young ones – One show
february 2024
GROUP PROJECT
Miranda Borgkvist
Julia Eklöf
Gabriella Elmefors
Elsa Helgesson
Leona Lee
WHAT I DID
Strategy
Concept
Art direction
Graphic design
Casefilm edit, audio and visuals
Case for Young ones – One show
february 2024
GROUP PROJECT
Miranda Borgkvist
Julia Eklöf
Gabriella Elmefors
Elsa Helgesson
Leona Lee
WHAT I DID
Strategy
Concept
Art direction
Graphic design
Casefilm edit, audio and visuals
miranda.borgkvist@gmail.com
+46705-184006
© Miranda Borgkvist 2024