Not a plastic fan
CASE
Create awareness to the public about Electrolux Group’s sustainability work and their sustainability report.
CONCEPT
Every year, three billion tons of microplastics end up in the oceans, with one of the largest sources being textile washing. The degradation takes hundreds of years and poses a growing problem. Electrolux Group actively works to reduce microplastic emissions by promoting sustainable washing habits. In 2022, they also launched an external microplastic filter with the potential to capture up to 90% of the plastic from our clothes. 'Not a plastic fan' is a communication solution that highlights the problem and encourages more sustainable washing.
Create awareness to the public about Electrolux Group’s sustainability work and their sustainability report.
CONCEPT
Every year, three billion tons of microplastics end up in the oceans, with one of the largest sources being textile washing. The degradation takes hundreds of years and poses a growing problem. Electrolux Group actively works to reduce microplastic emissions by promoting sustainable washing habits. In 2022, they also launched an external microplastic filter with the potential to capture up to 90% of the plastic from our clothes. 'Not a plastic fan' is a communication solution that highlights the problem and encourages more sustainable washing.
INFORMATION
School Project
December 2023
GROUP PROJECT
WHAT I DID
Campaign
Motion
Illustration
Casefilm
Audio
School Project
December 2023
GROUP PROJECT
| Oda Rabenius – Art Direction Miranda Borgkvist – Communication Design Axel Boberg – Copywriting |
| Benjamin Vestermark – Digital Design & Strategy |
| Johanna Billow – Growth Marketing |
| Hilda Rosenqvist Sirikwa – Produktionsledning |
| Gabriella Elmefors – Public Relations |
| Diana Chng Gunnarsson – Strategisk Kommunikation |
WHAT I DID
Campaign
Motion
Illustration
Casefilm
Audio
miranda.borgkvist@gmail.com
+46705-184006
© Miranda Borgkvist 2024