IT’S TIME
CASE
Fossil fuel non proliferation treaty wanted symbols of hope, unity & action that could be a banner icon for the fossil fuel free movement with the potential to transcend language and capture people’s imaginations by becoming part of the cultural zeitgeist.
CONCEPT
We have drawn inspiration from the word power – the movement when people come together and the energy that nature provides. Our concept is based on sustainable energy sources and their power. By linking them to the four elements – fire, water, air and earth – we give our concept a broader and deeper significance. Our goal is for our symbols to be versatile and useful for discussing various environmental issues, not just renewable energy.
Fossil fuel non proliferation treaty wanted symbols of hope, unity & action that could be a banner icon for the fossil fuel free movement with the potential to transcend language and capture people’s imaginations by becoming part of the cultural zeitgeist.
CONCEPT
We have drawn inspiration from the word power – the movement when people come together and the energy that nature provides. Our concept is based on sustainable energy sources and their power. By linking them to the four elements – fire, water, air and earth – we give our concept a broader and deeper significance. Our goal is for our symbols to be versatile and useful for discussing various environmental issues, not just renewable energy.
INFORMATION
New blood D&AD
February 2024
GROUP PROJECT
Isabella Wretman
WHAT I DID
Strategy
Concept
Graphic design
Casefilm edit, audio and visuals
New blood D&AD
February 2024
GROUP PROJECT
Isabella Wretman
WHAT I DID
Strategy
Concept
Graphic design
Casefilm edit, audio and visuals