Helvetet
CASE
Create a distinctive visual identity for the concept of "hell," interpret it through your unique perspective. Create a logo, label, merchandise, and a toolbox.
CONCEPT
We wanted to capture a feeling of limbo, to be trapped in a labyrinth without a way out. We decided to make our hell into a provocative funeral agency. We used the cross and worked with it in various ways. Typography, logo design, and patterns were all influenced by it. The dashed pattern is inspired by graphite and gravestones.
CONCEPT
We wanted to capture a feeling of limbo, to be trapped in a labyrinth without a way out. We decided to make our hell into a provocative funeral agency. We used the cross and worked with it in various ways. Typography, logo design, and patterns were all influenced by it. The dashed pattern is inspired by graphite and gravestones.
INFORMATION
School Project
September 2023
GROUP PROJECT
Marco Taccola
WHAT I DID
Strategy
Identity
Graphic design
School Project
September 2023
GROUP PROJECT
Marco Taccola
WHAT I DID
Strategy
Identity
Graphic design
miranda.borgkvist@gmail.com
+46705-184006
© Miranda Borgkvist 2024