Hai hai
CASE
HaiHai Brewery is set to launch Soju (a Korean alcoholic beverage) in Sweden. Design its packaging.
CONCEPT
For the launch of HAI HAI's soju, we flirt with the Swedish schnapps tradition by mixing fresh fruits with herbs to add a spicy depth to the flavor.
• Grapefruit | thyme
• Strawberry | basil
• Apple | ginger
I have drawn inspiration from aquarelle painting with organic brush strokes over textured paper. The colors of the pattern design are inspired by the different flavors.
HaiHai Brewery is set to launch Soju (a Korean alcoholic beverage) in Sweden. Design its packaging.
CONCEPT
For the launch of HAI HAI's soju, we flirt with the Swedish schnapps tradition by mixing fresh fruits with herbs to add a spicy depth to the flavor.
• Grapefruit | thyme
• Strawberry | basil
• Apple | ginger
I have drawn inspiration from aquarelle painting with organic brush strokes over textured paper. The colors of the pattern design are inspired by the different flavors.
INFORMATION
School Project
Mars 2023
WHAT I DID
Strategy
Concept
Art direction
Identity
Graphic design
School Project
Mars 2023
WHAT I DID
Strategy
Concept
Art direction
Identity
Graphic design
miranda.borgkvist@gmail.com
+46705-184006
© Miranda Borgkvist 2024