Urmodern
CASE
The task is to design a poster that tells the story of a color pigment. Using only letters, guidelines, and shapes from an existing typeface family.
CONCEPT
Indian red was originally extracted from iron oxide minerals. These minerals occur naturally in various geological formations around the world, and are used as pigments in cave paintings, ceramics, and cosmetics.
The task is to design a poster that tells the story of a color pigment. Using only letters, guidelines, and shapes from an existing typeface family.
CONCEPT
Indian red was originally extracted from iron oxide minerals. These minerals occur naturally in various geological formations around the world, and are used as pigments in cave paintings, ceramics, and cosmetics.
INFORMATION
School Project
November 2023
WHAT I DID
Strategy
Concept
Art direction
Graphic design
School Project
November 2023
WHAT I DID
Strategy
Concept
Art direction
Graphic design
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